ABF Strategic Review 2019-2022

This detailed strategic review outlines the key strategies and objectives of the ABF and reflects our ongoing commitment to the Australian bridge playing community. 

Relationship building with members is a key strategy in the plan as satisfied members are more likely to retain their membership and recommend bridge to others. The key focus areas include significant levels of investment in:

• Technology to develop and secure our basic systems that clubs need to operate efficiently)
• Marketing and teaching to drive membership satisfaction and growth 
• Improving directing training and development
• International team performance and youth bridge.